« LASER WEEDING: A PROFITABLE WEEDING SOLUTION FOR YOUR FARM? »

Laser weeding is an innovative technology revolutionizing the agricultural world. By using lasers to eliminate weeds, this method offers an eco-friendly and effective alternative to chemical herbicides. But is it profitable for your farm? This article will help you evaluate whether laser weeding can be a viable solution for you.

« Top 5 disruptive technologies in agriculture : where do we stand and how are they evolving? »

Modern agriculture is undergoing a major transformation with the emergence of disruptive technologies that are radically changing production methods. I closely follow these developments and focus only on solutions that have the potential to improve agriculture by at least 15%—what I consider true breakthrough technologies. Here are five innovations redefining the sector, their current state, their limitations, and their full potential in 5 and 15 years.

« All about LaserWeeder G2 : Carbon Robotics’ New Take on Laser Weeding »

Laser weeding is often hailed as a revolutionary solution, and with the launch of the G2 version of its LaserWeeder, Carbon Robotics seems ready to prove it. By integrating user feedback from earlier models, the company has made significant improvements, delivering a system that is faster, lighter, and more efficient than ever. I've already highlighted the success of this company in one of my articles on ROI optimisation as a key to adoption

« New John Deere autonomous vehicles CES announcements : Reality or marketing? Detailed analysis »

The CES 2025 in Las Vegas saw John Deere unveil three groundbreaking autonomous agricultural tools aimed at revolutionizing the farming industry. While the technology appears promising, the real question remains: are these innovations a leap forward for modern agriculture, or simply another marketing push? Let’s examine the three key products showcased and analyze their potential impact.

« THE AGTECH MARKET APPROACH : FROM IDEA TO SCALE »

Over the past seven episodes, we’ve explored the challenges, strategies, and success stories of AgTech innovation. But how do all these pieces fit together? With AgTech Market and theAgTech Collective, we’ve developed a 4-step method that guides innovators through every stage of their journey—from market analysis to scaling globally. This method ensures that your AgTech solution is not only innovative but also practical, scalable, and aligned with the needs of farmers and markets. Each episode of the series reflects one of these four critical steps, offering a clear roadmap to success.

« OPTIMIZING PRODUCT SCALING THROUGH FINAL USER FEEDBACK »

In my work with agricultural robotics, I’ve seen how critical early user feedback is in shaping a product’s functionality. Farmers often use machines in ways manufacturers can’t fully anticipate, uncovering needs or challenges that weren’t addressed during the design phase. One of the biggest mistakes companies make is attempting to scale too quickly without refining their product based on real-world feedback.

« Building a Successful Distribution Network for AgTech Machinery: Strategies for Partnering Effectively »

In AgTech, having an innovative product is only part of the equation—effective distribution is essential for bringing that product to the farmers who need it. For agricultural machinery manufacturers, building a reliable distribution network means selecting partners who understand local farming practices, can provide high-quality support, and are motivated to drive product adoption. In this episode, we’ll dive into strategies for creating a distribution network that not only reaches the right markets but also builds lasting relationships with customers. From choosing skilled partners to creating localized marketing efforts, this guide will help AgTech companies construct a distribution network that drives growth and value in the agricultural sector.

« Maximize the return on investment (ROI) of your AgTech solutions ! »

In this episode, I’ll explore how advanced AgTech solutions drive ROI through several key factors that every farmer should consider before investing. From reducing operational costs to boosting productivity, AgTech offers powerful tools that can transform daily operations and deliver strong financial returns when deployed effectively.

« MAKING A SUCCESS OF YOUR FIRST PILOT PROJECTS WITH FARMERS: A KEY STAGE IN LAUNCHING A NEW PRODUCT »

Launching a new AgTech product goes beyond simply introducing technology to the field; it requires a hands-on approach with local farmers to ensure that the product aligns with real-world demands. Episode 3 explores the importance of early pilot projects with farmers as a critical stage in product launch, highlighting three key elements :

1- Personal Experience

2-Best practices

3-Success Story

« How to Adapt Your Agricultural Machines to Market and Customers Needs ? »

In today’s rapidly evolving AgTech landscape, adapting your product to the specific needs of farmers and markets is crucial for success. In this episode, I’ll share a personal story about a viticulture robot manufacturer that aimed for international expansion, but after thorough market analysis, realized it wasn’t ready. We’ll also explore the key factors to consider before entering a new market and finally look at some products which evolved based on customer and market demands. 

« How to successfully position your product in the agricultural market ? »

When launching a new product in the AgTech space, excitement can easily lead to missteps, especially if there’s a lack of deep market understanding. I’ve experienced this firsthand, and it’s precisely this experience that led me to create AgTech Market. Now, I place significant emphasis on thorough market analysis before entering any new market.

« Is the AgTech Industry in Crisis ? »

Over the past 10 years, the AgTech sector has experienced incredible growth, with innovations that have transformed the way we approach farming: from precision agriculture, robotics, to artificial intelligence and sensors. However, despite this rapid growth, the AgTech industry is currently facing a crisis:

• Many technologies struggle to gain widespread adoption

• High costs and complex implementation

• The gap between innovators and end users remains large

• The return on investment (ROI) remains unclear

“A market that wants to regain its competitive edge through innovation and sustainability. ”

The French agricultural market is in the throes of change, gradually adopting new technologies to meet contemporary challenges. The trend towards the adoption of these innovations is visible, driven by the need to increase efficiency, reduce environmental impact and ensure the sustainability of the agricultural sector. These technological advances, combined with increased support from public policy and close collaboration between agricultural players, are shaping a French agricultural landscape resolutely focused on innovation and sustainability.

“All the conditions are there for automation to develop”

The AgTech industry is booming and the Australian and New Zealand markets offer unparalleled growth opportunities for companies in this sector. To help AgTech companies seize and exploit these opportunities, I am pleased to announce the 3rd AgTech Market expedition that will take place on the Australian and New Zealand markets.

The expedition is designed to provide AgTech businesses the opportunity to learn more about local markets challenges, customers needs and partners expectations. Companies that will join the project will also have the opportunity to introduce their products and services to potential customers and partners such as innovative growers, dealers or service providers. 

“A market that is moving towards new sustainable technologies”

With more than 400 billion euros revenue, the European Union is the world's leading agricultural power. After studying the United States, Canada and Australia, Agtech Market highlights the technological opportunities in European markets. In this article, we will highlight the specificities of this market, the challenges it faces and the opportunities that are open to new technologies.

“A market at the origin of tomorrow's agriculture”

My first market expedition as an independant in the French Vineyards was the unique opportunity to discover this market from the inside. In one month, I have meet more thant 60 wine growers in the main wine producing regions. After this success, I decided to renew the experience and to go to conquer the American West, California !

“I have the control of my time again”

Yannick Robiglio, 49 years old, is winegrower with more than 15 years of experience in vineyards. In 2011, he took over the family domain and manages now 50 hectares of vineyards and 30 hectares of diverse field crops and hays, both in conventional farming. In November 2020, Yannick decided to invest in a Bakus L manufacturer by the French company VITIBOT.

“We have invested in the future”

Today we meet Florian Brault, 30 years old and with over 10 years of experience in the family vineyard. In January 2022, Florian unofficially took over the management of the vineyard and the winemaking. Together with his brother Boris, who is responsible for the marketing of the estate's products, they are part of the 7th generation of winemakers in the family.

“A historic market with a new dynamic”

France is one of the countries with the longest history and culture of making wine, and the figures reflect the importance of this heritage. But for the last few decades, this vineyard has been in transition due to climate change, limitation of phytosanitary products, increase in the price of raw materials or the decline of the vine. The challenges faced by the French vineyard are more and more impactful, and the new agricultural technologies and winegrowers have a role to play in this transition.

“A market with many AgTech opportunities”

After studying the USA market and Canadian Market, let's see what's happening on the other side of the world with Australia market. Australian agriculture is an important sector for the country's economy, both historically and in the structure of its foreign trade. Employing over 325,000 people in agriculture and related services, it accounts for approximately 3% of Australia's GNP. Australia has approximately 60,000 agricultural and pastoral farms. The lack of water is the main limiting factor for agricultural production. Other limiting factors are soil quality (fragile, mineral-poor, non-fertile soils, etc.) and difficult terrain.